Visual identity and deck ergonomics serving performance
Jean-Baptiste Epron holds a unique position in the nautical world: that of a designer specializing in the graphic identity and functional ergonomics of racing sailboats. His role goes beyond aesthetics; he works on the visual coherence of sponsorship projects and the operational layout of cockpits and living spaces for single-handed sailors.
His signature is based on a deep understanding of media and technical constraints. He is the architect behind the image of the largest offshore racing teams, ensuring optimal visibility for partners while respecting the aerodynamics and work ergonomics of the sailor.
Iconic projects
IMOCA visual identities: Design of historic liveries for boats such as PRB (the iconic orange), Charal, and LinkedOut/Vulnerable.
Cockpit and deckhouse design: Collaboration with naval architects to optimize skipper protection, line routing, and the readability of navigation instruments.
Fleet identity: Creation of complete graphic charters for teams such as Gitana Team (Ultim Edmond de Rothschild).
Interior styling: Functional layout of living cells on high-end race-cruise yachts.
