Visual identity and deck ergonomics for performance
Jean-Baptiste Epron occupies a unique position in the nautical industry: that of a designer specializing in the graphic identity and functional ergonomics of racing sailboats. His role goes beyond mere aesthetics; he works on the visual coherence of sponsorship projects and the operational layout of cockpits and living spaces for single-handed sailors.
His signature is built on a deep understanding of media and technical constraints. He is the architect behind the image of the largest offshore racing teams, ensuring optimal visibility for sponsors while respecting the aerodynamic and ergonomic work requirements of the sailor.
Key projects
IMOCA visual identities: Design of historic boat liveries such as PRB (the iconic orange), Charal, and LinkedOut/Vulnerable.
Cockpit and hatch design: Collaboration with naval architects to optimize skipper protection, line routing, and readability of navigation instruments.
Fleet identity: Creation of complete graphic charters for teams like Gitana Team (Ultim Edmond de Rothschild).
Interior styling: Functional layout of living cells on high-end race-cruise yachts.
